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46. What's Your Value Proposition? How to Tell Clients Exactly Why They Should Choose You - Halal Hairdresser Empowerment - Kifayat Carew

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46. What's Your Value Proposition? How to Tell Clients Exactly Why They Should Choose You You are brilliant at what you do; but can you say WHY a client should pick you in one sentence? This is a plain-language guide to writing a value proposition that helps you win customers, with exercises and before-and-after examples. Here is a little test for you. Imagine a potential client is standing in front of you, hand on the door, and asks: "Why should I choose you instead of the salon down the road?" What do you say? If your answer is "I'm good at what I do"; I'm sorry, but that is not an answer. The salon down the road says exactly the same thing. So does the one two streets over. Everyone in your industry is "good." Being good is the entry fee, not the winning ticket. What wins that client is something bigger businesses spend fortunes on and solo professionals can build for free: a value proposition . One clear statement of who you serve, wh...
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45. The Hairdresser's SWOT Analysis: Find Your Strengths, Fix Your Blind Spots - Halal Hairdresser Empowerment. Empowering Muslim Hairdressers

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45. The Hairdresser's SWOT Analysis : Find Your Strengths, Fix Your Blind Spots You know your scissors. But do you know your business? Conduct a plain-language SWOT analysis for hairdressers; with a real worked example and a free template you can copy today. Here is a question that catches most hairdressers off guard; and it is if a competitor opened two doors down from you next month, do you honestly know what would keep your customers coming back to you ? Most of us can't answer that question. We know our craft like the braids, the cuts, the finishes that keep the chair busy. But craft is not a strategy. And in a business where your income walks out the door with every unhappy customer, running on talent alone is a risk you can't afford. That's exactly why I want to introduce you to a tool that big companies pay consultants thousands of pounds to use; and that you can apply to your salon chair in one quiet afternoon, with a cup of tea and a piece of paper. It...
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Location: United Kingdom
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